• Yahel Applbaum

Social media confessions

"You need to post more videos of you working horses" (marketing manager who I adore!)

"No can do. I am too focused on actually working the horse, and not filming and posting it"

*I tried to put the camera and let it film while riding- didn't work.

It took me a while to decide whether I should post this one or not, it may not be as revealing and personal, but still, I think social media is something that we are all a part of in some way, and affects us differently as well.

A little while ago I had a discussion with a dear friend of mine, trying to explain him he should be more present on social media, he, on the other hand, replied that he hates when he feels like someone is following him.

Funny, ha? Most people that enter social media crave for more people following them.

For some reason, I can't quite figure it out. The social media thing… I can't seem to "do it right". Though I don't think that's the case.

For me, social media is not 100% marketing tool, or a tool to become more popular, famous etc.

To me, social media is a way to put myself out there- without caring. Why? Because I can't see the reactions behind the screen, because most people haven't even met me. This is how it started- and to be honest it was amazing. Allowed me to create the person I want to become. None of my posts are ever fake, or over planned, but YES all of them show the parts I want to enhance, emphasize, the person, woman, horsewoman I want to be.

It is not about the followers, likes or comments; my marketing consultant hates it when I say that. It is about me, started with me putting myself (best self) out there, to learning to love every moment, to writing down a caption that sums up what I need to hear in the moment.

This is social media to me. And yes, I do use it for marketing. Let's be honest this a damn good platform. But no, this is not what stands behind every post I put up.

This platform has many pros as well as cons.

It allows us to be exposed to more information- though it might be false sometimes.

It connects people from all over the globe- though sometimes get them to forget about the ones who are right next to them.

Open communication- well, it also opens the door for a lot of BS

I can keep on all day, but I think it is pretty clear.

Everyone, has a reason to be on social media, and it might be surprising but not all are on it for the likes and glory.

We can inspire one another, share, collaborate, communicate. But balance is important and putting the phone down every now and then- is necessary.

Live your life, through your body, eyes and soul. Not through the smartphone screen.